LOUIS VUITTON TRUNK

HISTORY AND INNOVATION OF THE LOUIS VUITTON MALLETIER

French success story in the luxury world. The incredible story of the Louis Vuitton trunk maker:

1821 August 4, birth of Louis Vuitton in Anchay in a family of peasants and millers from the Jura.

 

1835 At 14 Louis Vuitton decides to come to Paris, it will take him two years to cover the 400 kilometers on foot.

 

1837 Louis Vuitton becomes an apprentice at Monsieur Maréchal, a packer layetier, who teaches him how to design and make travel chests and trunks.He then became the first clerk.

1848 Meeting of Louis Vuitton and François Goyard.


Louis Vuitton (1821 - 1892) The founder of the House.

 

After his apprenticeship as a "layetier-packer-malletier", he was noted for his talents and became the exclusive packer of the Empress Eugénie - the starting point for the Maison Louis Vuitton Malletier created in 1854.


In 1854   Louis Vuitton founds society

 

Opening of its very first store rue neuve-des-capucines in Paris.

 

Louis created gray Trianon canvas .   Lighter, less expensive and completely waterproof, it replaces moldy and cracked leather.

 

1857 Birth of Georges Vuitton son of Louis Vuitton and Clémence Amélie Parriaux.

1858 Louis invents the flat trunk: Mail trunk and Cabin trunk. He radically revises the design of travel trunks by renouncing the traditional domed cover in favor of a flat top to facilitate loading at the back of horse carriages.

1859 Opening of the asnières workshops

 

1868 Louis created the Lit trunk

1868 Louis created the zinc trunk , completely waterproof this trunk for explorer is intended for overseas trips, in Africa and in India. This trunk is designed to preserve clothing from humidity, heat and dust, and to allow travelers to remain presentable even in hostile environments.

 

1871 : inauguration of the rue du scribe boutique in Paris.



Georges Vuitton (1857 - 1936) Son and successor of Louis Vuitton

 

Georges increases the notoriety of the house through communication actions and regular participation in universal exhibitions.

Georges Vuitton creates the lock , the Damier canvas and the Monogram which will make the trunks mythical


1871 Georges son of Louis, studies in Jersey for 2 years to learn English.

 

1872 Louis strikes back and replaces the Trianon canvas with a striped canvas.

 

1873 Georges enters apprenticeship at Asniére.

1875 Louis created the wardrobe as a wardrobe trunk.

 

1878 Louis entrusts the management of the store on rue Scribe to Georges.

 

1883 Birth of Gaston Vuitton son of Georges Vuitton and Joséphine Patrelle, daughter of the inventor of Arôme Patrelle.

 

1885 Georges to counter the English on travel objects, and aiming for an international influence, opens his first store in London at 289 Oxford Street.

1888 Georges tries to put an end to the copy of the striped canvas, and draws a new checkered pattern "Louis Vuitton, registered trademark" The luggage of the house thus becomes the first manufactured objects which present the mark outside.

 

1880 relocation of shop from Oxford street to 454 Strand London

1889 Georges invents the mythical lock with throats , inviolable, and the key of which can open the same series of trunks.

1892 creation of an aluminum trunk

 

1892 Death of Louis VUITTON at the age of 71.

1896 The imitations of Vuitton Trianon, Striped canvas and Checkerboard canvas continue.

Georges tries to respond to the copy by producing a complex pattern. The Monogram canvas was born.


Gaston Vuitton (1883 - 1970) The third generation

 

Gaston took over the management of Louis Vuitton Malletier in 1936. He participated in the design of new models. From the end of the 19th century and as a collector, he assembled a personal museum of old trunks, some of which are still present in the collections of the Museum of Decorative Arts (donation Louis Vuitton, 1986). In 1959, he designed a new coated canvas , lighter and more easily transportable.


1897 Georges enters apprenticeship at Asniére.

 

1899 Georges joined the sales team on rue Scribe.

 

1901 : Creation of the steamer bag

“At the beginning of the 20th century, the vogue for yachting and transatlantic sailing developed. The steamer bag is a symbol of this modernity in movement and a founding element of the House, as important as the trunk. It is a flexible bag in raw canvas and leather. A folding system makes it very practical, and it takes up little space in the cabin trunk. It is the ancestor of the travel or sports bag and announces flexible luggage. Its modern and inventive design has evolved over time to become a luxury bag. "

1910 Flower trunk and VIP gift , for privileged customers.

 

 

1911 Malle Albert Kahn - fight for universal peace. Albert Kahn, a wealthy banker known for being a great patron of the arts, and built up a huge photographic background.

1914 inauguration of the store 70 avenue des Champs Élysées , a legendary luxury boutique.

 

1929 Georges creates the office trunk for Leopold Stokowski , great British conductor. He ordered a trunk that became a legend.

1930 Creation of the Keepall bag , the most legendary of all Louis Vuitton travel bags.

 

Creation of the iconic Speedy bag

1932 : Creation of the Noé bag created with the organ to contain sex bottles of champagne.

“It's a whole era expressed through this baggage, where we understand that traveling was also an elegant experience. The Noé bag was invented in 1932 by Gaston-Louis, at the request of a Champagne producer, to contain five bottles. Carrying your tea service or champagne with you is a bit like taking your living room around, taking an art of living that suddenly becomes mobile. Noah also announces what a city bag can be. It has since become a classic of the House, which comes in pop colors for a joyful and urban durability. "

Creation of the Marceau bag

“In the Louis Vuitton family, we were passionate about aviation. Two of Georges' children, the twins, Pierre-Eugène and Jean-Armand, produced helicopters and an airplane for which a patent was filed.Aeronautics has at the same time imposed light, flexible bags, which can accompany air travel. This bag, which probably belonged to Dora Maar, is a rustic bag in brown canvas. He is a pioneer of flexible luggage and, even if it is economical and very usual, we sense in its form all the principles of the real city bag, nomadic and elegant. "

1936 Georges Vuitton dies at the age of 79.

 

1959 Creation of the modern flexible monogram PVC canvas. Opening a new horizon: the handbag and flexible object.

1970 Death of Gaston Vuitton at the age of 87.

 

1973 Patrick Vuitton goes on an apprenticeship at Asniére.

 

1977 , the family business is managed by Odile Vuitton, daughter of Gaston-Louis, and by her husband.

 

1985 Launch of the Epi line (long grain leather)

Since 1987 , Louis Vuitton has been part of the French conglomerate LVMH Louis Vuitton Moët Hennessy, the world's leading luxury group led by Bernard Arnault.

1996 - Reissue in an exceptional collection of PVC checkered canvas

Shop Louis Vuitton 1854 - 1978

Ideal for dating a trunk that has an inner label, the address of the shops gives an indication on the age of a luggage.

 

 

 

4 rue neuve des capucines 

1 rue scribe 

Londres 289 Oxford Street 

Déménagement Londres au 454 Strad Street 

Déménagement Londres au 149 New Bond Street

Nice - 4 jardin Albert 1er 

Lille - 34 rue Faidherbe

Champs Élysées - 70 Champs-Élysées
Cannes - 10 rue des belges

Déménagement Nice au 12 avenue de Verdun 
Vichy - 1 rue du parc
78 bis av Marceau 
1978 Japon


VIP Gifts - Trunk vuitton

The mini trunks are gifts from Louis Vuitton to his most loyal customers.

 

 

 

Floral trunk with zinc tray and monogram paper from around 1910

 

At Louis Vuitton ‘House’, they made it a rule never to give discount or rebate for any reason whatsoever.

Instead, in order to thank the most loyal customers, Georges and Gaston-Louis Vuitton decide to proceed more gallantly by honouring the ladies with these gifts.

 

Rather than send them banal flowers embedded in the asparagus and glassine, they imagine that the bouquet arrives planted in a small Monogram Canvas trunk whose interior is isolated from water and moisture thanks to a zinc tray. Decision is then left to the Ladies to choose the destiny of the trunk by recycling it as she saw fit, such as sewing, jewellery or cigarettes box.

 

This charming tradition was revived in 2010 with the clipboard gift.

 

1989 mini cardboard box  

 

In the Iconoclasts family, we ask for the uncles! It is 1989, Ben, César and Arman, agitated custodians of the new realism of the 1960s, lend their insolent creative genius to the Maison Louis Vuitton. For the inauguration of the building at 54 avenue Montaigne, the trio chose to put themselves in a box. The result was a small cardboard trunk, fragile, cheeky and adorned the legendary Monogram pattern. Inside this precarious box, one can find 3 jewelry promised to posterity: a pin made from "accumulation" for Arman; a box-pendant of a rustic kind on which Ben wrote from his famous writing: "This box may contain a diamond"; and a pin made from "compression" for Caesar, the master car destruction. Edited to 850 copies, of which 25 were signed by the artists, these trunks were the proof the playful encounter between prosaic materials and noble craftsmanship. This can be described as bringing the world into a miniature exhibition.

 

 

 

2010 Mini mail trunk Miss France

 

Monogram clipboard enhanced by Miss France and French flag engraving with brown composite edges, corners and brass closure, handles and leather straps.

 

This mini trunk cannot be open unlike the other models

 

2011 Mini zinc trunk

 

Replica of 1899 model called "special trunk for men," reduced to the 1/7 scale. Every detail of this exceptional trunk is exposed at the Louis Vuitton Museum in Asnieres. The details ars faithfully reproduced and weathered as the original, including labels stuck by its previous owner.

 

 

2012 Mini trunk for hats

 

Replica of a 1895 model for a hat trunk for ladies in Damier canvas, customized with a "T" in a red triangle and a "3", reduced accordingly to 1/7 scale.

 

This piece could contain up to 6 hats that were pinned to the cage or to the banded frame with pins and ribbons. At the time when travel without a hat was inconceivable, these fragile accessories deserved a full baggage allowing them to keep their perfect forms in all circumstances.

 

Inside the trunk, was a cage deep enough to accommodate large-brimmed hats, and tea for flat hats.

 

 

2013 Mini striped trunk

 

The courier mini-trunk is the exact replica at 1 / 7th of a trunk dating from 1888 and covered with striped cloth of beige and brown. On the sides, the initials A.P suggest the name of its owner. Built specially for men, the courier trunk model is characterized by two chassis and its lower height than other trunks made for men of that time. It was therefore essentially used for clothing.

 

To facilitate the identification of Louis Vuitton trunks until the coverage by gray cloth, the house uses from 1872 a new pattern: a red and brown striped canvas. Later, this pattern will  be declined in other colours.

 

 

2015 flower trunk Reissue

 

Louis Vuitton offers a new re-edition of its famous trunk with flowers. 

 

 Available on special order, for 4500 euros.

 

 


Louis Vuitton Book

Le voyage - Georges Vuitton

Le voyage

From the most remote times to the present day.

 

Year: 1901

 

In French

 

Illustrated with forty engravings on wood

 

Preface by Émile Gautier

Paris

Pairault & cie, printers publishers

3 passage nollet 3

 

Original edition, 294 pages (uncut)

 

Dimension: 165 mm x 255 mm

 

An exciting and rare work written by Georges, son of Louis Vuitton.

 

Cover of the book: Signed Charles Henri Pille (1844-1897). This illustration shows the enthusiasm of the public of the late nineteenth century for the Middle Ages. On the sign we can read "At Vuitton, Huchier", a term derived from the Latin of the twelfth century and desiring the manufacturers of trunks.

125 years of Louis Vuitton

 

125 years of Louis Vuitton

The time seen by J.H.Lartigue

 

Edition: Louis Vuitton Company

 

Year: 1980

 

Language: French or English

 

Book in two volumes (salmon / beige) in box.

Cardboard box covered with a brown canvas.

 

Illustrated historical chronology. Many photographs by J.H. Lartigue E.O. H.C Bookseeler inventory

 

Louis Vuitton's 125-year advertising brochure, which was graciously offered to its loyal customers.

Henry Vuitton

The souvenir trunk

 

Editions Mengès

 

Year: 1984

 

French language

 

Drawn only 4,000 copies

 

Number of page: 158

 

This book was written by Henry Vuitton, grandson of Louis Vuitton

Louis Vuitton: 100 trunks of legends

100 trunks of legends

 

Probably the most complete book it exists. A treat for lovers of trunk of exception.

 

 

This exceptional work, prefaced by Patrick-Louis Vuitton, brings together the most beautiful creations of the House. Wardrobe, wardrobe, Tea-case, toiletries, circus trunk, trunk-library or box caviar: so many incredible pieces behind which the exciting adventures of their owners are guessed. The book also reveals all the secrets of making a Louis Vuitton trunk and reveals that the spirit of the House is still animated by the same will: perpetuate the excellence of a know-how and make the art of Travel a real art of living.